Charles Reeve, the curator who brought “Design for the Other 90%” to the OCAD Professional Gallery, will offer a gallery tour especially for Daniels students and faculty members at 10:00 AM on Friday, January 16, 2009.

About the Exhibition

“The exhibition, organized by the New York-based Smithsonian Cooper-Hewitt National Design Museum and curated by Cynthia E. Smith, explores a growing movement among designers to design low-cost solutions for the “other 90%” — that is, the 5.8 billion people (out of the world’s total population of 6.5 billion people) who have little or no access to most of the products and services many of us take for granted. Design for the Other 90% looks at how individuals and organizations are finding unique ways to address the basic challenges of survival and progress — for example, nearly half of the other 90% do not have regular access to food, clean water, or shelter.

‘Unconventionally, this exhibition highlights products that are economically self-sustaining, yet affordable to people living on a dollar a day — inexpensive irrigation systems for farming, for instance," says Charles Reeve, Curator of the Professional Gallery. "The new forms of ingenuity here focus on pressing issues like poverty relief and environmental sustainability, both of which are key themes in what we teach and research here at OCAD.’”

Excerpt from Ontario College of Art and Design website