Condo names: Anywhere but here

Published in the Toronto Star, October 21, 2010
by Nancy J. White

In a GTA gone condo-crazy — the market has tripled in size in the last 10 years — bits of Toronto are being sold as if they were anywhere but Toronto, or even Canada. Some developers romance their glass towers with names-from-away, a marketing strategy that extends from logos to layouts and conjures up fantasies that would do Disney proud...

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http://www.yourhome.ca/homes/realestate/article/878398--condo-names-anywhere-but-here