While freely running through the fields of history hedonistically picking up precedents, one needs to wonder: what ever happened to generic architecture? This class focused on the simultaneous development of form, structure, and image. Because construction and materiality were the driving forces in this design studio, it privileged working with physical models. The design project was explored at multiple scales and constantly verified through models. The aim was to have a basic approach to architecture, one defined by the making of physical artifacts. In addition, research was carefully integrated into our studio, but rather than being a component that precedes the design work, it was folded into the design process. The task of this studio was to design a 1,000-room hotel on the East end of Navy Pier, Chicago.