The Midday Talks lecture series is coordinated by Assistant Professor Wei-Han Vivian Lee and is part of the Exploring Design Practice undergraduate course. These lectures are open to the public and registration is not required.

Laura Stein will discuss the power of visual identities in defining cultures. With a focus on methods, outcomes, and lessons learned, she will share experiences working with clients to help them articulate visually what they stand for.

Laura Stein is Creative Director at Sid Lee, a global multi-disciplinary creative agency, where she focuses on design in all aspects of creative output, including branding and visual identity. Before coming to Sid Lee, she was Creative Director at Bruce Mau Design where she and her team delivered design work for a diverse set of clients from consumer electronics to contemporary art. Clients have included MaRS, Sonos, Daniels Faculty of Architecture, Asics, Harvard University, Ullens Center for Contemporary Art Beijing, and DC Shoes. 

Work has been featured in publications such as FastCompany, Communication Arts, It’s Nice That, Creative Review as well as books such as Designing Brand Identity and Dynamic Identities and has been recognized by Cannes Lions and D&AD, among others.