23.05.17 - Instagram and architecture: Adrian Phiffer on social media and design

“Instagram is high-speed design,” says Adrian Phiffer (MUD 2007). The Daniels Faculty Lecturer was written about in Canadian Art as an example of how architects are using the social media platform as part of their practice. He has since followed up with a piece in ArchDaily   explaining “why instagram should be part of every architect’s design process.”

He references Any Warburg, an iconographer, whose work “Mnemosyne Atlas” (1929) included symbolic images “juxtaposed and placed in a sequence in order to construct a visual understanding of the subject matter.” He also talks about OMA’s website, which displays “images of their buildings posted by the buildings’ ‘users’ via instagram.” (The homepage on the Daniels Faculty’s new website also includes instagram images from its own account @uoftdaniels and its followers.)

Last year, Phiffer’s own instagram account @officeofadrianphiffer was listed his account among ArchDaily’s “25 Architecture Instagram Feeds to Follow Now.”

You can read Phiffer’s full article on ArchDaily.